Search Engine Marketing Tip

I recently came upon a little tip that may be beneficial to any of you who own a website. When leaving a link instead of making the link text the same as your domain make it the same as your targeted keywords. So when I leave a link instead of pearsestreet.com I leave Design for MySpace. Links back to your site are the most effective way to rank high on a google search. I'm reading an SEO BOOK it has some great info.